Bienaime
1935 Parisian house revived in 2021 from its original Art Deco formulas.
Maison Bienaimé was founded in Paris in 1935 by Robert Bienaimé, a perfumer whose vocation had been ignited in 1909 through his encounter with Paul Parquet, master nose at the House of Houbigant. The original house launched with five fragrances — among them Vermeil, Fleurs d'Été, and La Vie en Fleurs — before falling silent after Bienaimé's death in 1960. The revival began in 2019 when Cécilia Mergui, discovering a vintage Art Deco powder case bearing the maison's name, acquired the brand and spent two years preparing a faithful relaunch. In 2021 she relaunched Bienaimé 1935 with three eau de parfums drawn from the archive — Vermeil by Patrice Revillard, and Jours Heureux and La Vie en Fleurs by Marie Schnirer — each composed to honour the original structure while meeting current ingredient standards. The packaging deliberately quotes the maison's Art Deco heritage, and the brand's environmental commitments add a contemporary dimension to an otherwise classically minded house.
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
