Billie Eilish

Billie Eilish launched her fragrance line in 2021 with Eilish, a warm, gourmand-adjacent scent — soft vanilla, woods, and sugar-dusted musks — that captured the same intimacy as her music. Formulated with perfumer Steve DeMercado, the debut release proved commercially significant, crossing $100 million in retail sales quickly and spawning follow-up releases Eilish No. 2 and Eilish No. 3. The fragrances are consciously vegan and cruelty-free, aligned with Eilish's public environmental commitments. The bottles are sculpted in the form of a torso and packaged with minimal branding, emphasizing tactility over flashy presentation. The line occupies the upper end of accessible pricing, appealing to younger consumers and Eilish's global fanbase.