Bilou
Bibi loves you.
Bilou is a German beauty and fragrance brand founded by Bianca Heinicke—known online as BibisBeautyPalace—one of Germany's most-followed YouTube and Instagram personalities. Launched around 2015, the brand built its customer base almost entirely through Heinicke's digital audience, pioneering the influencer-to-product pipeline in the German market. Bilou's product range spans effervescent bath products, body care, and fragrances, all designed with Gen Z consumers in mind: pastel packaging, playful naming conventions, and affordable price points. The fragrances tend toward sweet, fruity-floral profiles that mirror the brand's upbeat visual identity. While positioned as a mass-market label, Bilou has demonstrated a genuine understanding of its audience's preferences, regularly collaborating on limited editions and engaging its community in product development. The brand is distributed primarily through dm and Rossmann drugstore chains across Germany and neighboring markets.
No accords yet.
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
