Black Up

Black Up is a French beauty and fragrance brand founded in 1999 by Mahabo, built around a singular commitment to celebrating darker skin tones. Long before inclusive beauty became an industry talking point, the brand formulated cosmetics and personal care products specifically for melanated complexions, filling a visible gap in the European market. Its fragrance collection extends this ethos, offering scents designed to harmonize with the skin chemistry common across diverse heritage backgrounds. The range stays in the accessible price territory, making quality olfactory experiences broadly available to the community the brand was built to serve. Black Up distributes through selective retail and its own boutiques in France, and has grown a loyal following among consumers who see the brand as a genuine advocate rather than a trend follower. The house remains one of the most focused and purposeful beauty voices in French cosmetics.