Blauer
Italian accessible fragrance, straightforward.
Blauer is an Italian sportswear brand whose fragrance line extends its outdoor and active lifestyle identity into accessible perfumery. Founded in Bologna, Blauer built its reputation on high-quality down jackets and technical outdoor clothing before developing fragrance as a brand extension through its international USA sub-label. The fragrances reflect the sporty, contemporary aesthetic of the clothing line: clean aquatics, fresh citrus, and aromatic-woody constructions designed for versatile everyday wear without demanding attention. Blauer fragrance is sold primarily through the brand's own retail and online channels alongside select department stores, maintaining the accessible positioning appropriate to an Italian sportswear-to-fragrance extension. The house is not a presence in the niche conversation but occupies its accessible tier competently, delivering clean, pleasant fragrance consistent with its fashion DNA. For consumers already invested in the Blauer sportswear lifestyle identity, the fragrance line offers a natural and well-priced olfactory extension of the brand experience.
No accords yet.
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
