Bloodbath
Gothic indie horror fragrance for the macabre.
Bloodbath is an American indie fragrance and body care brand founded in 2006, built for consumers who find conventional beauty aesthetics alienating. The brand is rooted in gothic and horror subcultures, producing shower gels, bath products, and fragrances whose names and accords are drawn from horror cinema, occult imagery, and dark folklore. Rather than softening its references for broader appeal, Bloodbath leans fully into theatrical macabre—compositions feature smoky woods, black musks, resinous incense, and animalic base notes that evoke candlelit altars and damp earth. The house built its following through online direct sales and a community of alternative lifestyle consumers long before goth aesthetic went mainstream. Bloodbath remains independent, and its accessible price positioning makes the brand an entry point for younger fragrance enthusiasts within alternative communities.
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
