Bogner
Bogner was founded in 1932 in Munich by Willy Bogner Sr., a former Olympic ski jumper, as a small specialist outfitter for alpine sport. Through the post-war decades the company became closely tied to German skiing — Willy Bogner Jr. competed in two Winter Olympics — and its stretch ski trousers and hooded parkas helped define the look of post-war alpine glamour, from Davos to Sankt Moritz. The house remains family-owned and headquartered in Munich, operating across sportswear, ready-to-wear and licensed accessories. Fragrance has been a steady extension since the 1990s, produced under license and aimed at the same demographic that buys the clothing: clean, sporty fougères, fresh aquatic men's colognes, and lightly woody florals for women. Lines such as Bogner Man, Bogner Woman and Snow have been the brand's most recognisable scents, distributed through European drugstores and department stores.
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
