Boitown bing xi li
Modern Chinese perfumery for a generation that dreams global.
Boitown, written 冰希黎 in Chinese, is a Shanghai-based fragrance and personal-care company founded in 2008. It is one of the more visible domestic Chinese perfume brands of the past decade, and has built a substantial catalogue spanning fine fragrance, body products and home scenting. The house works with European perfumers including Nathalie Lorson, Fabrice Pellegrin, Amandine Clerc-Marie and Maxime Exler, who develop juice for distinctly local briefs — green tea and lime, sweet floral gourmands, prismatic "iridescent" launches with heavily designed flacons. Bottles tend to favour decorative packaging over apothecary restraint, and pricing sits at the upper end of Chinese mass-market perfumery. Boitown suits wearers interested in how mainstream Chinese fragrance is currently being shaped, and gift-buyers drawn to ornamental presentation at an approachable price.
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
