Borotalco

Borotalco is an Italian personal care brand with origins in the early twentieth century, famous for its signature talcum powder fragrance that became one of the most recognisable mass-market scents in Italy. The brand's name derives from boric talc, the ingredient at the heart of its original formula. Over more than a century, Borotalco's distinctive clean, powdery, slightly floral scent has become deeply embedded in Italian domestic culture, evoking memories of bathrooms, post-shower routines, and summer freshness for generations of Italian consumers. The brand now belongs to the Bolton Group and has expanded into deodorants, shower products, and body care while preserving the iconic fragrance profile that made it beloved. Borotalco is a genuine Italian olfactory heritage brand.