Borsalino
Italian heritage in fragrance.
Borsalino was founded by Giuseppe Borsalino in Alessandria, Italy in 1857, building one of Europe's most recognised hat-making traditions over more than a century and a half before extending into fragrance. The iconic fedora — worn by everyone from Humphrey Bogart to Pablo Picasso — lends the fragrance line an immediate heritage shorthand: Italian craft, masculine refinement, and a certain cinematic cool that money alone cannot manufacture. The fragrance extension arrived as a prestige-tier proposition, drawing on the same values of quiet craftsmanship and premium materials that define the hatmaking. Compositions tend toward sophisticated, woody masculines and restrained European classicism — fragrances that wear like a well-blocked felt hat rather than a performance. Borsalino's fragrance house carries less commercial weight than its leather goods counterpart, but trades on genuine brand heritage that most niche houses must construct from scratch.
Releases
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
