Bubble and Geek

Bubble and Geek was founded in the United States in 2012 as a bath, body, and fragrance brand that treats fandom as legitimate creative inspiration. The house creates wearable scents and bath goods explicitly referencing beloved fictional universes — video games, science fiction, fantasy literature, and comic properties among them. Releases carry names and concept notes that reference specific characters, locations, or moments, giving fragrance a narrative hook underserved by conventional niche marketing. This community-first approach has earned the house a dedicated following among enthusiasts who find mainstream fragrance marketing irrelevant to their interests. Production is small-batch and primarily direct-to-consumer, maintaining price accessibility relative to conventional niche while delivering genuine creative specificity. Bubble and Geek occupies a distinctive position in the indie fragrance market, treating pop culture with the same respect more established houses extend to fine art.