Buly
Apothecary beauty rooted in 1803 Paris.
Buly traces its lineage to 1803, when Jean-Vincent Bully established a parfumerie-apothecary in Paris's Saint-Germain-des-Prés district, producing beauty and fragrance products in the style of 18th-century Parisian cosmetic culture. The house was revived in 2014 by Ramdane Touhami and Victoire de Taillac-Touhami, who painstakingly restored its visual identity, historical product formulas, and apothecary aesthetic. LVMH acquired a majority stake in 2021, providing resources for global expansion while the founding couple retained creative direction. The revival Buly's flagship products are oil-based hair and body preparations, but the fragrance line — Eaux Tripling, perfumed objects, room fragrances, and scented wax tablets — shares the house's philosophy of beauty as historical and cultural practice. The aesthetic borrows from 19th-century pharmaceutical design: copperplate typography, monochrome packaging, and handwritten labels. Buly operates across its own boutiques in Paris, Tokyo, Seoul, and select luxury department stores worldwide.
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
