Buly 1803
Nineteenth-century Paris, revived.
Buly 1803, officially Officine Universelle Buly, traces its origins to an early nineteenth-century Parisian cosmetic house founded by perfumer Jean-Vincent Bully on the rue Saint-Honoré. In 2014 Ramdane Touhami and Victoire de Taillac-Touhami revived the dormant brand as a modern luxury beauty and fragrance destination, drawing on the visual and commercial culture of the original shop — calligraphic typography, apothecary display, botanical engravings — while building an entirely new product range. Fragrances, candles, hair and body oils, and decorative accessories are sold across more than fifty stores worldwide. LVMH acquired the house in 2021, recognising both its extraordinary aesthetic coherence and its rapid global expansion. Buly 1803 is one of the most studied examples of heritage revival in contemporary luxury: meticulous, literate, and capable of making the nineteenth century feel completely modern.
