By Rosie Jane
Smell good, feel good, do good.
By Rosie Jane was founded in Los Angeles in 2008 by celebrity makeup artist Rosie Jane Johnston, driven by the discovery that mainstream beauty products contained far more undisclosed synthetic chemistry than she was comfortable using on herself or her clients. The brand was built around a conviction that clean should be the standard, not a marketing claim: formulas exclude harmful synthetics, prioritise natural fragrance oils, essential oils, and absolutes, and are designed to be both effective and environmentally considered. Johnston brings a makeup artist's understanding of layering and skin interaction to her fragrance compositions, producing scents that feel intuitive, wearable, and consistent with the effortless Los Angeles aesthetic the brand inhabits. The house has grown from a personal project into a full clean beauty range stocked at Sephora and Anthropologie, maintaining its independent, founder-led character throughout. The tagline — smell good, feel good, do good — captures the ethos concisely.
Releases
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
