
C-Thru
C-Thru is a mass-market fragrance brand owned by the Sarantis Group, a Greek consumer goods company with strong distribution across Central and Eastern Europe. The brand is particularly well known in Czech Republic, Slovakia, and Poland, where it has cultivated a loyal base of younger consumers through affordably priced body sprays and eau de toilettes. Its visual identity — transparent bottles showing the liquid within — gave the brand its name and remains a consistent design signature. C-Thru releases fragrances in clearly gendered lines, typically grouped into sub-families such as Luminous Gold, Pure Crystal, and Temptation, each built on familiar mass-market accords of fruit, floral, and musk. The compositions are created by commercial fragrance houses to a budget specification, prioritising wearability and immediacy over longevity or complexity. Despite its modest positioning, C-Thru maintains consistent retail presence and sells in volume across the drugstore and hypermarket channels that dominate European mass-market fragrance.
- Cherry100
Releases
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.












