C-Thru

C-Thru is a mass-market fragrance brand owned by the Sarantis Group, a Greek consumer goods company with strong distribution across Central and Eastern Europe. The brand is particularly well known in Czech Republic, Slovakia, and Poland, where it has cultivated a loyal base of younger consumers through affordably priced body sprays and eau de toilettes. Its visual identity — transparent bottles showing the liquid within — gave the brand its name and remains a consistent design signature. C-Thru releases fragrances in clearly gendered lines, typically grouped into sub-families such as Luminous Gold, Pure Crystal, and Temptation, each built on familiar mass-market accords of fruit, floral, and musk. The compositions are created by commercial fragrance houses to a budget specification, prioritising wearability and immediacy over longevity or complexity. Despite its modest positioning, C-Thru maintains consistent retail presence and sells in volume across the drugstore and hypermarket channels that dominate European mass-market fragrance.