Calum Best

Calum Best is a British celebrity fragrance line associated with the British-American television personality and model Calum Best, son of football legend George Best. Like many celebrity fragrance ventures of the 2000s and 2010s, the brand leveraged Calum Best's public profile and media presence to enter the accessible personal care market. Celebrity fragrances of this type typically partner with established fragrance manufacturers and contract perfumers to develop accessible compositions for gifting and everyday wear. The products are positioned at mass-market price points, making them approachable for fans and casual consumers rather than fragrance enthusiasts. The brand represents the intersection of celebrity culture and accessible fragrance that defined much of early twenty-first century mass-market perfumery.