Carol s Daughter
Carol's Daughter was founded in 1993 in Brooklyn, New York by Lisa Price, who began creating natural hair and body care products in her own kitchen for the Black community. Price named the brand after her mother, embedding family and community at the heart of its identity. The brand quickly built a devoted following, championing natural ingredients — shea butter, coconut oil, monoi, and plant-based fragrance materials — and celebrating Black hair textures and beauty traditions at a time when mainstream beauty largely ignored them. Celebrity investment from Will Smith, Jada Pinkett Smith, and Jay-Z in 2007 accelerated the brand's national retail expansion. L'Oréal acquired Carol's Daughter in 2014, expanding global distribution while maintaining the brand's cultural positioning. The fragrance line extends the brand's natural and botanical ethos into perfume form, with body mists and eau de parfums serving the existing Carol's Daughter community.
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
