Celebon

Celebon, founded in Iran in 2019, represents a wave of entrepreneurial fragrance activity emerging from the Islamic Republic as younger Iranians build independent creative businesses within the constraints of a heavily sanctions-impacted economy. The house creates accessible fragrances for contemporary Persian consumers, navigating the domestic market where imported European brands are expensive and difficult to obtain. Compositions blend locally resonant olfactory traditions — rose, oud, amber, warm oriental accords that connect to Persian poetry and ritual — with the cleaner, more international register that appeals to urban Iranians oriented toward global culture. The accessible pricing reflects local purchasing power realities. Celebon's existence demonstrates how fragrance entrepreneurship can flourish even in constrained economic environments, particularly where there is deep cultural attachment to scent and where imported alternatives are priced out of reach.