Chaz Dean

Chaz Dean is an American beauty and personal care brand founded by Los Angeles-based celebrity hair stylist Chaz Dean, best known as the creator of the WEN hair care system that achieved widespread popularity through television infomercials. The Chaz Dean brand extends his reputation for professional-grade personal care into a broader lifestyle product range that includes fragrance elements. The products carry the same direct-to-consumer, results-oriented marketing philosophy that made WEN a household name, targeting consumers who appreciate professional sensory quality at accessible prices. Dean's background in the entertainment industry and his celebrity clientele lend the brand a degree of professional credibility that elevates it slightly above purely mass-market positioning.