Coreterno

Coreterno was established in Italy in 2015 by creative director Michelangelo Brancato and Francilla Ronchi, conceived as a fragrance and lifestyle brand rooted in the idea of the eternal self — a core identity that persists beneath changing fashion and social pressure. The name compresses 'core' and 'eterno' (Italian for eternal) into a single word that anchors the brand's philosophical premise. Perfumer Luca Maffei translates this concept into compositions that balance contemporary Italian aesthetics with deeper, more lingering emotional registers. Releases such as The Brave and Aphrodite have established the house's reputation for sophisticated duality — fragrances that read as bold on first wear but reveal quieter, more contemplative hearts on the skin. Coreterno distributes through niche retailers internationally and maintains a strong visual identity rooted in Italian graphic tradition. The house occupies a thoughtful position within Italian indie perfumery.