Cuarzo The Circle
Ultra-luxury fragrance as wearable jewellery.
Ramón Béjar unveiled Cuarzo The Circle at Esxence in Milan in 2014 as an act of deliberate excess — seventeen fragrances launched simultaneously, each housed in diamond-polished glass bottles with lacquered wooden boxes and Swarovski-crystal accents that pushed some editions past three thousand euros. The name is Spanish for quartz, and the collection is organised around precious and semi-precious gems, treating each stone's mythology as an olfactory brief: ruby, emerald, sapphire rendered not in colour but in layers of overdosed naturals — Mysore sandalwood, Turkish rose, Haitian vetiver — sourced without restriction. Béjar had been working in Spanish perfumery since the 1980s through his company Béjar Signature, but Cuarzo represented a personal statement about what maximum-resource, maximum-imagination perfumery could look like when cost was removed as a variable. The result is an ultra-luxury proposition that sits at the outermost edge of the collector market.
