Culti
Milanese design house that invented the rattan diffuser.
Culti is a Milanese luxury home fragrance and lifestyle house founded in 1988 by Alessandro Agrati, credited with pioneering the interior reed diffuser as a commercial fragrance format. Based in Milan, the brand produces a tightly curated range of room fragrances, candles, body care, and personal perfumes that share a coherent olfactory vocabulary — typically clean, architectural, and built around quality raw materials such as white musk, cedarwood, and vetiver. The Tessuto accord, a white musk and soft wood composition that evokes freshly laundered fabric, has become one of the most copied room fragrance ideas in the market. Culti's personal perfume line extends the same restrained aesthetic to skin, offering wearers an olfactory continuity between home environment and personal scent. Distribution runs through specialty home design boutiques, high-end hotels, and the brand's own retail presence in Italy and select international markets. The brand maintains a design-forward visual identity that aligns it closely with Milanese interior culture rather than the fashion-driven world of mainstream fragrance.
- Woody100
- Aromatic85
- Citrus69
- Fresh Spicy62
- Musky62
- Warm Spicy54
- Powdery
Releases
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
