cy°zone
Youth-led fragrance from Latin America.
cy°zone was launched in Peru in 2000 as the youth-targeted fragrance and cosmetics brand within Belcorp, the Lima-founded direct-sales beauty group. Where Belcorp's flagship L'BEL brand addresses prestige aspirations, cy°zone is designed for younger consumers seeking trend-driven, affordable scent and color cosmetics. The brand's catalog is extensive and refresh cycles are rapid, tracking global youth fragrance trends closely. Perfumers contributing to the line have included Leslie Gauthier, Carlos Viñals, Fanny Grau, and David Apel — talent credentials that give cy°zone higher compositional quality than its mass-market price point might suggest. Distribution runs through the Belcorp direct-sales consultant network across Latin America, the Caribbean, and parts of Asia. cy°zone has built a substantial following among young Latin American consumers who see it as an accessible entry point into contemporary fragrance culture.
Releases
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
