Dailus Lab

Dailus Lab launched in 2023 as the experimental fragrance arm of Dailus, a Brazilian beauty brand known primarily for nail products and cosmetics. The Lab positioning signals an intent to separate the fragrance work from Dailus's core commercial identity, creating space for more adventurous compositions than the parent brand's customer base might expect. Perfumers Elizabeth Oliveira and Samuel Moraes bring professional craft to the project, working within the growing Brazilian independent fragrance scene that has produced increasingly sophisticated work over the past decade. Accessible pricing reflects Dailus's existing customer demographic — urban Brazilian women familiar with the brand's cosmetics — while the Lab framing invites curiosity from a slightly different audience interested in process and experimentation. Brazil has long been one of the largest fragrance markets in the world, and Dailus Lab is part of a domestic creative industry slowly building independent creative identity alongside the international brands that dominate retail.