Dana
Dana is an American fragrance house established in New York in 1932, best remembered for Tabu — one of the earliest mass-market oriental fragrances and still one of the best-selling perfumes of the twentieth century. Founded to bring European-influenced perfumery to a broad American audience, the house built its reputation on bold, accessible compositions that remained department-store staples for decades. Over the years Dana passed through several corporate owners, and today its classic catalogue — including Canoe, Love's Baby Soft (licensed), and Ambush — is maintained by various licensees. The brand occupies a nostalgic corner of American fragrance history, its vintage bottles appearing regularly at estate sales and in the collections of retro enthusiasts.
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
