DayNa Decker
Botanically rooted luxury, made in California.
DayNa Decker was founded in 2003 by its eponymous California-based designer, extending across botanical candles, diffusers, and personal fragrances unified by a commitment to plant-based materials and artisan production. Decker built the brand on a conviction that luxury and ecological responsibility are compatible, sourcing botanicals with transparency and producing in small batches at California facilities. The fragrance catalog favors airy, flora-forward compositions that reflect the California coast—cypress, eucalyptus, white tea, and green botanicals rendered with the precision of fine perfumery rather than the bluntness of mass wellness products. DayNa Decker found early retail placement in boutique hotels, specialty stores, and museum shops, markets that aligned with its positioning at the boundary between high design and botanical luxury. The brand continues to appeal to consumers whose fragrance consumption is inseparable from their broader relationship to wellness, craft, and environmental stewardship.
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
