Denim
Denim is a men's grooming and fragrance brand launched in 1976 by Fabergé in Great Britain before passing to Lever Bros and subsequently Unilever, under whose Elida Gibbs division it achieved iconic status across European markets through the 1980s. The brand built its reputation on a musky, ambery leather chypre — an accessible, long-lasting scent that resonated with the confident masculinity of its era and became the object of memorable television advertising campaigns. In 2007, Denim was acquired from Unilever by CODAA Switzerland AG, which has since expanded the range and grown distribution to over sixty countries. The core lineup — Original, Black, and Musk — continues to anchor the brand, appealing to consumers who value a classic, straightforward masculine fragrance at an everyday price. Though listed in Italy in many databases due to its strong historical presence there, Denim's origins are firmly British.
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
