Diana Vreeland
Bold fragrance drawn from a legendary editor's conviction.
Diana Vreeland Parfums was founded in 2014 by Alexander Vreeland, grandson of the legendary Vogue and Harper's Bazaar editor Diana Vreeland, as an extension of his work preserving her estate and legacy. The elder Vreeland was so consumed by fragrance that she piped scent through the air conditioning of her Metropolitan Museum exhibitions; Alexander channelled that obsession into a collection of bold, unapologetic perfumes named after her most quotable proclamations. Working with master perfumers including Carlos Benaïm and Clément Gavarry, the house creates large-format, vivid compositions that share their namesake's theatrical instinct — each bottle a different saturated color, each juice built for presence rather than diffidence. The brand occupies a distinct position in American niche perfumery: rooted in the idea that fragrance should be worn with the same conviction Diana Vreeland brought to everything she touched.
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
