E Marinella
A century of Neapolitan style.
E. Marinella was founded in Naples in 1914 by Eugenio Marinella, who opened a twenty-square-metre shop near the Royal Palace with the stated ambition of creating a little corner of England in Naples, importing fine British fabrics and accessories alongside French perfumes from houses such as Floris and Penhaligon's. The Marinella name became synonymous across the twentieth century with handmade Neapolitan ties — worn by Italian presidents, royalty, and international statesmen — before the house extended its savoir-faire into its own perfume line. The fragrance collection, developed with nose Céline Ellena, is an olfactory map of the Gulf of Naples: each composition evokes a specific location or sensory memory along that coastline, with names such as Posillipo, Capodimonte, Costa Nera, and Tabacco Imperiale describing an imagined promenade through the bay of the ancient capital. The bottles, designed by Thierry De Baschmakoff, draw on the tie heritage with packaging that echoes the proportions and elegance of a well-knotted neckcloth. Now in its fourth generation under Alessandro Marinella, the house maintains boutiques in Naples, Rome, Milan, Turin, London, and Tokyo.
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
