Ebba Los Angeles

Ebba Los Angeles was created in 1998 by Viktoria Fisch, a Swedish-born entrepreneur whose childhood memories of mixing potions in her mother's bathroom in St Barth instilled a lifelong obsession with fragrance long before she turned it into a career. After years working in New York advertising, she was unexpectedly let go on her birthday, a moment she interpreted as an invitation to pursue her real ambition: opening a perfumery under her own creative direction. The first Ebba boutique opened on Melrose Avenue in Los Angeles in 2001, followed by a second location in Katonah, New York, in 2011. Fisch creates the fragrances herself, drawing on the sensory palette of her St Barth childhood alongside the sunlit, relaxed aesthetic of her adopted Los Angeles — warmth, citrus, soft florals, and materials that feel both intimate and effortless. The house is deliberate in its breadth, covering personal fragrance for men and women, home scent, and what Fisch describes as fragrances for the soul: meditative compositions designed for interior life as much as social presentation. Distribution has expanded internationally while the brand retains its personal, founder-led character.