Eden Classics (H&Bf)

Eden Classics is a British fragrance label distributed under the H&Bf (Health and Beauty Focus) umbrella, offering affordable interpretations of classic and contemporary fragrance profiles for a mainstream audience. The brand operates in the value segment of the UK fragrance market, providing accessible alternatives to well-known designer and luxury scents for price-conscious consumers. Its compositions cover a broad spectrum of popular fragrance families — fresh aquatics, warm orientals, floral feminines — making the range practical and versatile for everyday wear. Eden Classics appeals to shoppers who want variety and wearability at an approachable price point, prioritizing accessibility over prestige positioning.