Eden Park

Eden Park is a French fashion and lifestyle brand founded in 1987 by former French international rugby players Éric Blanc and Franck Mesnel, who brought a sporting spirit and Parisian sensibility to the classic shirt and casualwear market. The brand takes its name from Eden Park, the famous Auckland, New Zealand rugby stadium, reflecting the founders' affection for the sport and their international outlook. Eden Park became associated with a particular vision of French masculine elegance infused with athletic confidence, and its fragrance line extends this aesthetic. The scents evoke freshness, natural materials, and the outdoors — consistent with the brand's rugby heritage and its celebration of physical vitality. Positioned in the accessible-to-contemporary market, Eden Park fragrances are available through French department stores and the brand's own retail.