Edeniste

Edeniste was founded in Paris by Audrey Semeraro with a premise grounded in neuroscience: fragrance can reliably shift emotional states when composed with that specific intention. The house works with perfumers Aurélien Guichard and Jérôme di Marino to create compositions targeting distinct moods — calm, energy, sensuality, focus — using ingredient combinations that interact with the limbic system. Core releases including #Happy, #Loved, and #Brave carry emotional rather than aesthetic names, signaling utility without sacrificing sophistication. The approach positions Edeniste between wellness brand and luxury perfumery, a territory that has attracted mainstream retail interest alongside niche community attention. The house distributes through specialty beauty retailers, wellness boutiques, and direct channels. Edeniste's scientific framing is unusual in niche perfumery, offering a rational entry point for consumers who find conventional fragrance marketing abstract.