Edge

Edge is a British fragrance brand positioned in the mass and accessible market, offering straightforward masculine and unisex compositions designed for everyday wear. The name signals an aspiration toward modernity and confidence — clean, slightly sharp fragrances that cut through rather than linger softly. The brand's portfolio typically features fresh aromatic compositions combining citrus, aquatic, and light wood accords, appealing to young male consumers seeking reliable signatures without collector-grade price tags. Edge distributes primarily through value retail channels and online marketplaces in the UK, where price sensitivity and wearability weigh heavily in purchasing decisions. While the house lacks the pedigree of British perfumery institutions, it has maintained a steady presence in drugstore and discount retail by delivering consistent product quality at accessible price points. The website URL associated with the database entry appears to reference a gaming publication rather than the fragrance brand, suggesting a data anomaly worth noting.