Elizabeth & James
Luxury from unexpected voices.
Elizabeth & James is the contemporary fashion label launched in 2007 by Mary-Kate and Ashley Olsen as a younger, more accessible complement to their ultra-luxury line The Row. Named for their siblings Elizabeth and James, the brand occupies accessible luxury territory in both clothing and fragrance, with compositions that reflect the twins' preference for clean, understated, sensually intelligent aesthetics. The fragrance line, introduced through department store partners, includes Nirvana Black and Nirvana White — two complementary scents that became the brand's signature products, blending violet leaf, sandalwood, and white floral accords into deceptively simple, deeply wearable profiles. At accessible pricing, these fragrances deliver a coherent olfactory identity associated with a credible fashion perspective. Though the Elizabeth & James clothing label has faced distribution challenges, the fragrances have maintained steady availability and a devoted following among consumers who appreciate the Olsens' minimalist design intelligence translated into scent.
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
