Ellen Betrix

Ellen Betrix is a German cosmetics and fragrance brand established in 1935 that became one of Central Europe's prominent beauty labels before being acquired by Procter & Gamble. The house built its reputation in the mid-twentieth century producing cosmetics and fragrances that reflected the emerging German consumer culture of the post-war decades, achieving strong distribution across German-speaking markets. Among the house's fragrance credits is work by Maurice Roucel, a celebrated perfumer who contributed to Ellen Betrix compositions during the brand's productive mid-period, adding caliber to what was otherwise a commercially positioned accessible brand. Now operating under Procter & Gamble ownership, Ellen Betrix continues to trade on its heritage positioning within the German and Central European accessible fragrance market, serving consumers who value the brand's long domestic presence over aspirational or niche considerations.