Ellen Tracy
Effortless. Elevated. Everyday.
Ellen Tracy is the New York womenswear label Herbert Gallen founded in 1949 — the name itself is invented, picked because it sounded right for a Manhattan blouse manufacturer. The house defined itself in the 1960s and 1970s as Linda Allard, hired in 1962 and quickly elevated to Director of Design, built the brand into a major American sportswear business. Her name appeared on the label for decades as Linda Allard for Ellen Tracy. The perfume line launched in 2001 with the eponymous Ellen Tracy eau de parfum, a soft oriental floral, followed by Linda Allard by Ellen Tracy and a series of accessibly priced flankers. Compositions are pleasant, wearable, and aimed at the working-woman demographic the clothing line cultivated — fruity florals and gentle orientals rather than experimental work. The fragrances sit in the mass-market tier and are sold mainly through American department stores and discount perfume retailers.
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
