Elode

Elode is a mass-market fragrance brand launched in 2019 under the umbrella of Sarantis Group, the Greek consumer goods company that also owns C-Thru and distributes a range of personal-care brands across Central and Eastern Europe. The brand targets young Romanian and regional consumers with femininely positioned eau de parfums at accessible price points, sold primarily through hypermarkets, drugstore chains, and online mass-market channels. Elode's product line features fragrances with names like Elixir and Brilliant, built on accessible accords of fruit, white floral, vanilla, and musk that mirror mainstream prestige fragrance aesthetics at a fraction of the cost. Packaging leans into feminine luxury cues — curved bottles, warm metallics — to position the brand above unbranded alternatives despite its mass pricing. The brand lacks independent distribution infrastructure and relies on Sarantis' existing Eastern European network for reach. For the Romanian market in particular, Elode fills an important gap: aspirationally presented fragrance at a price accessible to a broad consumer base.