Elysees Fashion

Elysees Fashion is a mass-tier fragrance brand launched in 2014 under the umbrella of Paris Elysees, a Brazilian-operated fragrance company that has marketed accessible French-branded perfumes globally since 1990. Paris Elysees was conceived in Saint-Tropez with the aim of producing original fragrances at democratic prices — all perfumes are developed and created in Grasse, the historical capital of French perfumery — and has sold more than five hundred million units across five continents. Elysees Fashion extends this model toward the most price-accessible end of the portfolio, offering compositions designed for broad consumer markets in Brazil and other developing economies where the brand has built distribution. The label's fragrance range follows the aromatic preferences of its target markets: warm, sweet, and broadly wearable accords in accessible formats. While the brand does not operate an independent retail presence or website, it is distributed through mass-market channels and reaches considerable volumes through its connection to the Paris Elysees group's global infrastructure.