Engelsrufer

Engelsrufer is a German accessories and jewellery brand that expanded into fragrance, translating its core angel-wing and spiritual symbolism aesthetic into olfactory form. The name translates as 'angel caller,' referencing the brand's signature hollow sphere pendants traditionally filled with small stones said to attract positive energy. Fragrance compositions follow the brand identity — soft, luminous, feminine profiles built around white flowers, light musks, and sheer woody bases that echo the clean, spiritually inflected aesthetic of the jewellery. Accessible pricing places the fragrance range within reach of the brand's existing jewellery customer base, functioning primarily as a lifestyle extension rather than a standalone fragrance statement. Distribution runs through jewellery retailers, gift shops, and the brand's own online channels in German-speaking markets and beyond. Engelsrufer represents the category of brand-extension fragrance where coherent aesthetic identity compensates for the absence of deep fragrance-house heritage, delivering a predictable and pleasant olfactory experience aligned with established customer expectations.