Enrique Iglesias

Enrique Iglesias is a celebrity fragrance brand launched in 2014 under licence with Coty, extending the global pop star's personal brand into the accessible fragrance market. The fragrances carry strong visual associations with Iglesias's stage persona — confident, romantic, and broadly appealing to his fan base across Latin America, Europe, and North America. Perfumer Guillaume Flavigny contributed to compositions in the line. The portfolio includes masculine eaux de toilette and eau de parfums built around fresh aquatic and woody frameworks with romantic floral accords. Pricing follows the celebrity-fragrance model: accessible department store levels, suitable as gifts and everyday wear rather than collector pieces. The Coty distribution network ensures wide availability through duty-free, pharmacy, and mass-retail channels worldwide. The brand does not pursue olfactory complexity as its primary value proposition — it sells a lifestyle association with one of the best-selling music artists of the past three decades, which is a legitimate and effective commercial strategy.