Ésika
Feel beautiful every day
Ésika is a Peruvian beauty brand founded in 1996 in Lima as the cosmetics line of Belcorp, the family-owned Latin American direct-sales conglomerate built by the Belmont family. The brand is sold almost exclusively through Belcorp's network of independent consultants across Latin America, with particular strength in Peru, Colombia, Mexico, and Ecuador. The fragrance catalogue is broad, refreshes constantly, and pitched at the accessible Latin American mass market — sweet floral and gourmand women's compositions, fougère and aromatic men's lines, alongside seasonal collaborations with celebrities and pop stars. Pricing sits firmly at the mass end, with bottles typically priced for monthly catalogue ordering rather than department-store browsing. Production is regional, with formulation handled in collaboration with international fragrance houses.
Releases
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
