Estiara

Estiara is a fragrance label launched in 2021 under Sterling Perfumes, the Sharjah-based manufacturer behind a portfolio of affordable Gulf-market brands. The line was built quickly — almost ninety releases in its first cycle — and aimed at the mid-market space between Arabian heritage attars and inexpensive western-style designers. The Estiara catalog leans floral and gourmand for women's compositions and amber-woody for men's, with a small Estiara Passion sub-range that picks up the same idiom in body care and home fragrance. Packaging is colourful and decorative, deliberately stepping away from the more austere Arabian-oud aesthetic toward something readable as designer-style. Distribution covers GCC hypermarkets and perfume retailers, and the brand is heavily present on Middle Eastern and Indian e-commerce platforms. No individual perfumer is publicly credited.