Everlast
Licensed sport-fragrance line trading on Bronx boxing heritage.
Everlast is the boxing-equipment brand founded in 1910 in the Bronx; the fragrance line is a separately licensed extension that launched in 2005 with Original 1910, a men's oriental woody eau de toilette built around mandarin, mint, geranium, leather, and tonka. The license has cycled through several US perfume operators (currently Martyr Inc.) and now sits at twenty-plus SKUs across men's and women's, including straightforward flankers like Black, Sport, and Original Beach. Formulations have been signed by working IFF and Givaudan perfumers including Olivier Pescheux, Philippe Roques, and Sophie Truitard, which lifts the line above typical sport-licence quality. Distribution is mass-market: drugstores, Marshalls, Burlington, and online perfume discounters, at price points well below twenty dollars per bottle. The brand suits gym-bag and locker-room wear and trades on the boxing heritage rather than any olfactory ambition of its own.
- Aromatic100
- Citrus90
- Woody87
- Fresh Spicy77
- Fresh66
- Powdery65
- Warm Spicy
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
