Façonnable
Riviera tailoring since 1950.
Jean Goldberg opened a custom tailoring workshop in Nice in 1950, on the rue Paradis, which ran through the commercial heart of the French Riviera's largest city. Within a decade the shop was dressing Hollywood actors who arrived in Cannes for the film festival — Cary Grant and Tony Curtis among the first. The brand's identity was built on that specific latitude: Mediterranean sunlight, old-money restraint, and the particular informality of the Côte d'Azur. Albert Goldberg, Jean's son, renamed the company Façonnable in 1961 and gradually expanded it into a full ready-to-wear house. The fragrance line launched in 1994 with a men's eau de toilette that codified the Riviera sensibility in liquid form — clean, confident, slightly nautical. Subsequent releases, including the 2021 Riviera eau de parfum built on mandarin, grapefruit, guaiac wood, and white amber, have continued in that direction. Façonnable is now owned by M1 Group, the Lebanese holding company, which has preserved the Nice address and the coastal positioning while distributing the fragrances through department stores and duty-free retail across Europe and the Middle East.
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
