Fanatic
Indian fashion beauty since 1986.
Fanatic is an Indian fashion and beauty brand established in 1986 that has grown into a multi-category label covering cosmetics, fragrance, and lifestyle accessories aimed at the mass Indian market. The fragrance portfolio follows the accessible commercial register common to Indian mass-market beauty: floral, fruity, and aromatic compositions designed to be appealing and inoffensive at affordable price points. The brand has benefited from India's rapidly expanding domestic beauty market and the growth of organised retail channels that have made accessible beauty more accessible to mid-tier Indian consumers. Fanatic occupies a clear niche in the Indian landscape: fashion-adjacent, youth-oriented, and priced for the aspirational mass consumer rather than the premium buyer.
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
