Farmasi
Turkish beauty for seventy years.
Farmasi was founded in Istanbul in 1950 by Dr. Cevdet Tuna as a pharmaceutical and cosmetics company, growing over seven decades into a major Turkish direct-sales beauty group with operations in dozens of countries. The company's fragrance line benefits from its pharmaceutical heritage — consistent formulation standards, scientifically-informed ingredient choices — applied to mass-market beauty at highly accessible price points. Farmasi distributes primarily through a multi-level marketing model that has proved effective in Turkey, Eastern Europe, Latin America, and the United States, allowing the brand to reach consumers who might not encounter it in traditional retail. The fragrance catalogue covers standard mass-market categories: fresh masculines, floral feminines, and oriental accords that offer everyday wearability without premium positioning.
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
