Féraud
Haute couture ease translated into scent.
Féraud is the fragrance legacy of Louis Féraud, the French painter and couturier who established his first maison de couture in Cannes in 1950 before moving to a Paris address on the Faubourg Saint-Honoré. Féraud was both an artist and a showman — he dressed Brigitte Bardot for several films, twice won the Golden Thimble Award, and brought a painterly boldness to every collection. His entry into fragrance came in 1981 with Fantasque, released through Avon in 1982 as the company's first designer perfume; Vivage and Côte d'Azur followed. The fragrances, like the clothes, embodied a very French idea of spirited femininity: colourful, sun-drenched, and unmistakably Mediterranean in temperament. Though Féraud passed away in 1999, the fragrance line has continued as a accessible heritage offering that retains the warmth of his original vision.
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
