Fernanda / フェルナンダ
Japanese everyday fragrance.
Fernanda (フェルナンダ) was established in Japan in 2010, building its identity around the concept of feminine sweetness and romance rendered in fragrance and body care. The brand name evokes a European feminine sensibility — specifically the kind of idealised Continental girlhood that carries cultural weight in Japanese beauty culture, where European references serve as aesthetic shorthand for a certain delicate femininity. Compositions favour soft gourmands, white florals, and clean musks positioned for the Japanese accessible consumer. Products include hair mists, body lotions, and hand creams alongside the fragrance line, creating a coherent sensory ecosystem built around the brand's aesthetic identity. The integration of fragrance into broader personal care rituals reflects Japanese beauty culture's sophistication around layering and personal grooming. Fernanda distributes primarily through Japanese beauty retail channels, with a strong presence in variety stores and specialist beauty shops.
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
