Fiancée / フィアンセ
Everyday Japanese fragrance built around clean feminine freshness.
Fiancée (フィアンセ) is a Japanese mass-market fragrance brand produced by IDA Laboratories, a personal care company based in Japan. The brand targets young Japanese women with affordable, everyday-wear fragrances that emphasise clean femininity, soft florals, and sweet powdery accords in line with Japanese kawaii aesthetic preferences. Fiancée fragrances are sold in pharmacies, convenience stores, and variety shops across Japan at accessible price points, making them a gateway fragrance for young consumers. The product format spans body mist, hair mist, solid perfume, and lotion, reflecting Japanese consumers' preference for layerable light-wear fragrance products rather than concentrated eau de parfum. The brand is widely associated with a certain nostalgic softness in Japanese popular culture — its light white floral and peach accords have been a fixture of the Japanese mass fragrance market for decades. IDA Laboratories manages the brand within a portfolio of personal care products targeting the same young feminine demographic. The brand has a strong social following in Japan and is well recognised by its distinctive packaging.
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
